The announcement that Seven Dials Playhouse is to close because its business model is “unviable” will come as a shock to absolutely no one who has spent the past four years paying attention – with the notable exception, it seems, of the people actually running the place.
For years, the Actor at the Centre campaign, backed by everyone from Simon Callow to the local postman, pointed out the mathematical curiosity of the venue’s “rescue” plan. The strategy was bold, if somewhat counter-intuitive: sell the 963-year peppercorn lease (the “family silver”), clear the debts, and then move back in as a tenant paying £300,000 a year in rent. It’s the fiscal equivalent of selling your house to pay off a credit card, then moving into the spare room and wondering why the rent is so high.
The Charity Commission and the Seven Dials Playhouse Board of Trustees were handed a map of the iceberg years ago, yet they seemed determined to test the hull’s integrity anyway. While the trustees expressed “disappointment” at the commission’s statutory inquiry, the rest of us were simply waiting for the inevitable moment when the “receiving-house” model met the “empty-house” reality of Covent Garden real estate.
It is a tragedy, of course, that a 40-year legacy of actor training has been liquidated. But let’s not pretend this was an unforeseen disaster buffeted by “structural pressures”. This was a slow-motion car crash where the drivers were repeatedly told the brakes weren’t working, only to respond by painting the car a trendier shade of Playhouse.
We are told the Charity Commission is still investigating “misconduct and mismanagement”. Perhaps they could add “blind optimism in the face of basic arithmetic” to the list of concerns.
Daniel Dresner
Bernard O’Sullivan
Chrys Salt
Freddie Stabb
Fiona Watson
Scott Williams
Mark Wing-Davey
Email supplied
Continues...
I am very sad to hear of Robert Fox’s death.
I was lucky to work with him a number of times and enjoyed his company immensely. I have huge admiration for his producing skills, style, charm, humour, honesty, openness and generosity.
He was truly the supreme creative diplomat. Whenever I saw him, his default expression was always a warm and wry smile, as if to say – especially during previews and on first nights – “I think I might be about to get rumbled.”
RIP Robert – and thank you. You will be sorely missed
Martyn Hayes
Email supplied
The rare combination of circumstances means that this is arguably an isolated mess-up rather than saying something about the ‘state of things’ (‘Everyone’s a critic – until theatres don’t want you to be’).
If they were doing a month in Edinburgh at the Lyceum followed by an immediate, already-announced London transfer, I think more people would accept that the Edinburgh weeks were functioning as a preview period (and at £50 top price, significantly cheaper tickets than you’d see for West End previews).
Usually, you’d either have already announced London dates, or wouldn’t announce a transfer unless/until it proves to be a hit in its original venue. The situation here is somewhere in between. Perhaps they haven’t managed to combine a Lyceum slot with West End availability so they’ve got in a muddle with it and made a weird call. Add to it that it’s Edinburgh, a devolved capital at the centre of a big Scotland-based media ecosystem, parts of which are connected to UK-wide media outlets, rather than an English city where the delineation between local and national media is clearer, and you’ve got a doubly unusual way of opening a London-bound show. My hunch is that the theatre’s co-producers would have been resistant to having a national opening in Edinburgh in order to save the big PR moment for London, rather than this being a Lyceum-led decision, but that’s just based my experience of working on multi-venue shows.
Incidentally, my Edinburgh-based sister saw it and thought it was excellently done.
Jon Bradfield
Via thestage.co.uk
One of the misconceptions expressed on this subject is that critics (or reviewers as many of us prefer) are a bunch of bitter people waiting to destroy and denigrate the work of others. Nothing could be further from the truth.
I reviewed more than 175 productions last year, and if anyone believes that reviewers commit that level of time and effort in travelling to, watching and evaluating work in the hope of seeing something dreadful every evening, they are living in cloud cuckoo land.
Reviewers are largely theatre enthusiasts, often drawn from the wider theatre profession, who have an understanding of the art, craft, the graft and the business of making and presenting theatre. When we award four and five stars, the PR people go wild to include our ratings and review quotes in promoting the shows. It is very much a symbiotic relationship.
Stuart King
Via thestage.co.uk
Continues...
Quite apart from whether or not, week by week, one agrees with points made, of one thing one can be sure – week after week Lyn Gardner provokes, stimulates and writes with a strong awareness of past, present and future, and writes with enjoyable clarity and style. Long may it be so. (NB: I’ve never met her and am not a relation, robot or AI).
Mark Woolgar
via thestage.co.uk
I am delighted that Unicorn Theatre has survived to reach the grand old age of 20 and is celebrating with a foray into the world of dance theatre. I offer my sincere congratulations to the current leadership team. However, it is not the first time the company has dipped its toes in these waters. In 2001, while the new building in Tooley Street was a twinkle in Tony Graham’s eye, Unicorn Theatre and the Place collaborated to commission Charles Way to write Red Red Shoes, described by Lyn Gardner in her four-star Guardian review as “ a contemporary dance/theatre version of the fairy tale which matches step for step” the Powell and Pressburger film and the contemporaneous version “for adults” from Kneehigh Theatre. Our version was directed by Graham, choreographed by Dan O’Neill and beautifully designed by Russell Craig (set and costumes) and Jeanine Davies (lighting), with music and soundscape from composer John Avery.
Andy Shewan
via TheStage.co.uk
Invest in The Stage today with a subscription starting at just £7.99