There are relatively few ‘bad’ shows, but there are concepts and scripts that lend themselves less well to festivals than others. Don’t ask me for the recipe – it’s impossible to generalise.
There isn’t – and success looks different for everyone. Give yourself a fair chance by remembering the three Ss: strategy, slog, serendipity.
It’s a bad look. Plan your cash flow and make contingency arrangements. If the worst happens and your coffers are barren, communicate clearly and promptly with those to whom you owe (or will owe) money. Take some deep breaths and some advice. Ask for help. It will be okay.
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Another bad look. You need to know what is going on with the show, your people, your business. Ask questions: nicely the first three times, then shout. (Joke! You should never shout.) Check the sales reports, invoices, cash flow. Do not defer, delay or meekly agree – you will repent at leisure.
Among your team, your venue and its staff, your other collaborators. Yet another bad look, and corrosive to team spirit. Be gracious and kind, but firm. Do not hold grudges; move swiftly on. Above all, be professional.
It’s a balance, because sweating the small stuff can hold you up, too. But, on the whole, detail is your friend. Make lists, count things, write them down. Double-check your figures. Micromanage a bit, and then zoom out for the bigger picture.
Shows need audiences, sooner rather than later. It is vital to assess what’s working and, more importantly, what isn’t so you can fix it before it matters. You won’t feel ready for previews, but that’s not the point. Don’t cancel previews; press on before the press are in.
Look after people. Ask how they are – and care about the answer
Yet another bad look, and a complete waste of time. Be pleased for your colleagues (for that is what they are). Be genuine. Be nice.
Like it or not, you’re head of pastoral care. Look after people. Ask how they are – and care about the answer. Do what you can to make things easier, particularly in times of stress, illness, fatigue. Taxis, cups of tea, flowers. Don’t stint.
In a festival context, stamina is key. Breathe deeply. Phone home. Go to bed early sometimes. Have a satsuma for every pint, and a cry if you need one. Everything passes.
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