Stage Entertainment announces new CEO as Arthur de Bok steps down

Supervisory board member Janine McGrath Shelffo said: “We are thrilled to have Roel join Stage Entertainment to lead the next chapter of the company’s growth. His specific experience and unique combination of strategic vision, customer-centricity and operational rigour align perfectly with the many exciting opportunities we see ahead for Stage.” 

She added: “We are confident that Roel will build on the strong foundation Arthur’s thoughtful leadership established for Stage as the premier provider of musical theatre in Europe and a trusted partner with unparalleled creative capabilities to its IP partners.” 

De Vries said Stage Entertainment shared the attributes of the other organisations he had worked with and added: "I am pleased to have the opportunity to build on Stage’s excellence by delivering exceptional live experiences for our audiences, and creative and commercial excellence for our partners." 

De Bok will work with De Vries as an adviser to the end of the year. He said: “I have had the privilege to lead this great company through many phases. We have accomplished a lot together from the transformation of the company during 2017 and 2018, to the beginning of our partnership with Advance, navigating the Covid crisis and finding a path toward record performance afterward. As a result, Stage Entertainment is in a strong position and it’s a good moment to hand over leadership and shift my focus to pursuing other personal and professional interests.” 

Stage Entertainment owns and operates a network of 16 theatres in its home markets of the Netherlands, Germany, Spain, France and Italy and produces shows developed by international partners, such as Disney’s The Lion King, Disney’s Frozen, Moulin Rouge! The Musical and MJ the Musical. 

It also has an office in the UK, from which it produced Tina: The Tina Turner Musical.