Immersive entertainment focus 2025

Immersive entertainment is one of the industry’s fastest growing genres. In our special focus, we investigate the evolution of the immersive sector, ask where it will go next and explore how it is utilising heritage sites to enhance audiences’ experiences. 

Click on the articles below to jump to the stories.

• Is the immersive sector experiencing growing pains?
• How heritage sites are using immersive theatre to bring the past to life
• The Stage editor Alistair Smith: Are we entering the second era of immersive entertainment?
• Theatremaker Owen Kingston: Actors need more creatively fulfilling roles in immersive work
• Theatremaker Elisabeth Gunawan: Fuelling immersive theatre on a fringe budget
• Experience designer Eleanor Appleton: We need more regional support for immersive theatre
• Amanda Parker: Is the immersive sector all shook up?
• Grease: The Immersive Movie Musical review