Management of Newcastle City Hall is to transfer from the Newcastle Theatre Royal Trust to Academy Music Group, the organisation behind the O2 venues.
As part of the move, the hall will be rebranded O2 City Hall Newcastle.
Newcastle Theatre Royal Trust took over management of the 2,135-seat venue in 2016. It currently hosts a range of shows including comedy and musicals.
It will join a portfolio of venues that includes O2 Academy Brixton and O2 Shepherd’s Bush Empire.
AMG chief operating officer Graham Walters said: “Here at AMG, we are renowned for our experience in live entertainment and venues across the UK, particularly historic and listed buildings; and we’re delighted to be shaping one of Newcastle’s most iconic venues with the ambition to entertain and preserve its amazing history. We look forward to presenting a full range of live music and events and securing its future for many years to come.”
The deal follows an agreement between AMG, Fusion Lifestyle and Newcastle City Council.