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Dancing Hamleys elf gains agent after video goes viral

Mike Rogers left dancing outside Hamleys at Christmas and right signing his contract with New Wonder Management Mike Rogers left dancing outside Hamleys at Christmas and right signing his contract with New Wonder Management
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A performer filmed dancing dressed as an elf outside toyshop Hamleys in London has signed with his first agent after the video went viral.

Mike Rogers, who has worked at the famous toyshop full time since 2016, has signed with New Wonder Management, which tweeted a picture of the actor and his new contract, adding: “Now let’s get him onto the West End stage by Christmas”.

Lola Williams, director of the agency, told The Stage: “The kind of actor who gives 100% no matter what the job has to be every agent’s dream client. Like everyone else in the business, seeing Mike’s talent, energy and commitment captured in the original tweet made our Christmas.”

See Rogers, Hamleys’ dancing elf, in action here

She added: “We are delighted to have him on board as a client, and we are hoping that with the help of the many producers and casting directors who expressed support for him on social media, we can make 2019 the big year he deserves.”

Rogers said the contract signing was an “insight into what next is to come and challenges ahead”.

“I’m going to be dedicated to working hard to reach goals and master my craft. I would like to thank everyone again for their humbling words and support which has resulted in this great opportunity . Looking forward to this positive start to 2019! Let’s raise the curtain,” he added.

When The Stage interviewed Rogers last year, he revealed he had been approached by the agency and added: “I’m still seeing what’s happening with everything at the moment and getting through all the replies, but I don’t have an agent at the moment and I’d definitely like any offers I can get.”

Rogers has worked full-time at the store since 2016, after he applied for drama schools in London but failed to get an audition.

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