Is the immersive sector experiencing growing pains?

Long ReadsAug 7, 2025

Concept image of Secret Cinema’s Grease: the Immersive Movie Musical. Photo: Tom Rogers Design

Concept image of Secret Cinema’s Grease: the Immersive Movie Musical. Photo: Tom Rogers Design

Immersive experiences have become one of the fastest growing genres in live entertainment. Anna James talks to leading creators about whether the boom can survive

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