More

Opinion & Advice

Promoted Content

The Stage Archive

West End

Musical Theatre

Backstage & Technical

Obituaries & Archive

Opera

Dance

Awards

Jobs & Auditions

Training & Drama Schools

Hot Topics

Broadway & International

Acting & Performance

Edinburgh Fringe

Shakespeare

Pantomime

Cinders and Co save the day – how pantomime keeps theatre afloat

Long ReadsNov 20, 2017

David Brownlee analyses UK Theatre’s annual data to assess the impact of pantomime on the financial health of the sector...

To continue reading this article you must be logged in

Register or login to unlock 3 free articles every month
Or subscribe for unlimited access

More on this topic

Further £150 million released for previous Culture Recovery Fund recipients

Further £150 million released for previous Culture Recovery Fund recipients

News by Giverny Masso

Life at full capacity: theatres report mixed ticket sales and audience division

Life at full capacity: theatres report mixed ticket sales and audience division

News by Matthew Hemley

2022 Lancaster Playwriting Prize to focus on young LGBT+ writers

2022 Lancaster Playwriting Prize to focus on young LGBT+ writers

News by Giverny Masso

£7m government scheme to offer flexible apprenticeships to creative sector

£7m government scheme to offer flexible apprenticeships to creative sector

News by Georgia Snow

Recommended for you

Further £150 million released for previous Culture Recovery Fund recipients

Further £150 million released for previous Culture Recovery Fund recipients

News by Giverny Masso

Life at full capacity: theatres report mixed ticket sales and audience division

Life at full capacity: theatres report mixed ticket sales and audience division

News by Matthew Hemley

2022 Lancaster Playwriting Prize to focus on young LGBT+ writers

2022 Lancaster Playwriting Prize to focus on young LGBT+ writers

News by Giverny Masso

£7m government scheme to offer flexible apprenticeships to creative sector

£7m government scheme to offer flexible apprenticeships to creative sector

News by Georgia Snow

Opinion

Let’s use this year’s hybrid Edinburgh Fringe as a dry run for a fairer ‘new normal’

Let’s use this year’s hybrid Edinburgh Fringe as a dry run for a fairer ‘new normal’

Look closely across Scotland and you’ll find artists revolutionising theatre

Look closely across Scotland and you’ll find artists revolutionising theatre

by Simon Sharkey

Don’t dismiss digital – it has spurred creativity and widened theatre’s appeal

Don’t dismiss digital – it has spurred creativity and widened theatre’s appeal

Partnership, generosity and support will help Scottish theatre overcome this crisis

Partnership, generosity and support will help Scottish theatre overcome this crisis

by Fiona Sturgeon Shea

Most Read

Across The Stage this week

Life at full capacity: theatres report mixed ticket sales and audience division

Delfont Mackintosh Theatres introduces Covid certification scheme

Immersive Great Gatsby announces London return this autumn

Actors fear losing work over lockdown weight-change as complaints to Equity surge

Prince of Egypt forced to cancel 11 further days of performances

Terence Rattigan: The rise, fall and rise again of a 20th-century great

Mark Rylance and Mackenzie Crook reunite for Jerusalem run

People are more important than art. Theatre must do more to protect them

Don’t dismiss digital – it has spurred creativity and widened theatre’s appeal

Equity: Employers should not require workers to be double-jabbed

Your subscription helps ensure our journalism can continue

Invest in The Stage today with a subscription starting at just £3.98

Newspaper

Opinion & Advice

More

Get Into Theatre

Info

Advertising Enquiries

Awards

The Stage Awards

The Stage Debut Awards

The Stage Edinburgh Awards

Legal

Terms and conditions

Advertising terms and conditions

Contributor agreement

Digital

Digital Editions

Subscribe

Subscribe

Start a subscription today from just £3.98

© Copyright The Stage Media Company Limited 2021