The Tabard Theatre in west London is rebranding itself to become Chiswick Playhouse as it unveils ambitions to become a “breeding ground for the next generation” of creative talent.
The 96-seat fringe venue was founded in 1985 and has since then been named after the Tabard pub above which it sits. However, following a refurbishment, the venue is relaunching as Chiswick Playhouse.
It will continue to be operated by the same management team, and executive director Mark Perry said he hoped the rebrand would “demonstrate our pride in our local heritage and ensure that the local community recognise the venue as Chiswick’s local theatre”.
“We also want the wider London theatregoing audience to recognise our reputation as an exciting producing theatre, creating shows that will start in Chiswick and move on to other London venues and beyond,” he added.
Perry said that while other venues focus on specific genres such as new writing or musicals, he wants “Chiswick Playhouse to be the breeding ground for the next generation of top creatives”, such as directors.
The theatre’s first season as Chiswick Playhouse will include a production of the musical I Love You, You’re Perfect, Now Change, directed by Charlotte Westenra and opening on October 30.
It will also include a reimagined Hansel and Gretel directed by Lucy Jane Atkinson and the return of Tryst, which ran at the venue in 2017 starring Natasha J Barnes. Casting for the new production has not yet been announced.
The season will also include comedy and magic programming and a series of Sunday evening musical theatre concerts throughout December.