Selladoor Worldwide has launched a new app that will allow audience members to order interval drinks to their seats.
Called Diva, the app will be available at the Queen’s Theatre in Barnstaple, the Landmark in Ilfracombe and the New Theatre in Peterborough, all operated under the Selladoor Venues’ banner.
Initially, the app will offer delivery of items to audience members’ seats, but there are plans to allow theatregoers the opportunity to order and collect from designated bar points in the future.
Anna Marie Lambert, director of hospitality at Selladoor Venues, said: “We’re excited about the launching of our pre-show ordering app. Rather than our loyal audiences having to download separate apps, per venue, this will allow them to manage their interval experiences in one place.”
Selladoor follows others, including Ambassador Theatre Group and Sadler’s Wells, in launching an app for theatregoers.