All remaining tickets for Indecent at the Menier Chocolate Factory will be sold for £20 during March, in a move the theatre hopes will encourage audiences amid fears over coronavirus.
It follows a similar step taken earlier today by Broadway producer Scott Rudin, who has cut the price of all remaining tickets to his five shows in New York – including To Kill a Mockingbird and West Side Story – to $50.
The Menier Chocolate Factory’s artistic director David Babani said that as a response to this, all tickets for Paula Vogel’s play that had not yet been sold would be offered for £20 throughout March.
The show is currently in previews and is due to run until May 9. Post-preview tickets would ordinarily cost up to £47.50.
Babani said: “We are enormously proud to be staging Paula Vogel’s award-winning Indecent – it’s an extraordinary piece of theatre with a company that deserves to be seen. Inspired by Scott Rudin’s stance on Broadway, we have decided to sell all remaining tickets for March’s performances at £20.
“Our doors are open, and we want to share this important piece of theatre with audiences across the capital.”
It comes as coronavirus continues to spread in the UK, but as the Society of London Theatre promotes “business as usual” for the capital’s theatres, stressing that there is “no clear rationale” to cancel events.
As the Menier looks to encourage audiences, the New York City Ballet also announced that it would no longer be performing at Sadler’s Wells as scheduled later this month due to concerns about the virus.
The company had been billed to appear in Nico Muhly’s Drawn Lines at Sadler’s Wells, performing Rotunda by Justin Peck.
Drawn Lines will still go ahead on March 19 to 21, Sadler’s Wells said, featuring planned performances of works by Michael Keegan-Dolan and Julie Cunningham. It will now also include a revival of Iván Pérez’s Flutter, starring Natalia Osipova and set to Muhly’s music, instead.
Alistair Spalding, the venue’s artistic director and chief executive, said: “We are very sorry that New York City Ballet will not be performing on our stage as part of the Nico Muhly: Drawn Lines programme on 19-21 March. We understand and respect their decision and look forward to presenting the company at a future date, when the international travelling situation will go back to normal.
“We are delighted that Natalia Osipova has agreed to perform Iván Pérez’s Flutter as part of the Drawn Lines evening and that we are still able to offer our audiences a full programme set to the music of Nico Muhly.”