Sixteen West End musicals have joined together to help create a charity T-shirt, with the proceeds going towards supporting the theatre community through the coronavirus pandemic.
The £14 T-shirt, which reads The Show Must Go On, features branding from major West End shows including Hamilton, Les Misérables, Wicked, Everybody’s Talking About Jamie and Come from Away.
All proceeds from the T-shirt will be split between umbrella charity Acting for Others, the Fleabag Support Fund – set up by Fleabag creator Phoebe Waller-Bridge to help theatre professionals who have lost work as a result of the crisis – and the NHS Charities Covid-19 Appeal.
The 16 shows taking part have allowed their branding to be used as part of the newly formed charity initiative, called the Theatre Support Fund.
It officially launches on May 6, when its website will be open for T-shirt orders from 8am.
The Theatre Support Fund has been set up by Chris Marcus, who jointly runs West End props company Marcus Hall, and assistant stage manager Damien Stanton, who also worked on graphics and design for Marcus Hall Props.
Marcus and Stanton said: "We’ve aimed to create a unique item with all of these shows side by side, in unity, longing for a time when ’the show can go on’ again."
Everyone involved in the project has given their time for free.
Tina: The Tina Turner Musical
Dear Evan Hansen
Everyone’s Talking About Jamie
Six the Musical
The Book of Mormon
Matilda the Musical
The Prince of Egypt
The Lion King
Come from Away
The Phantom of the Opera