Organisations spanning the creative industries are coming together to call for urgent government support during the coronavirus crisis, as part of a major new campaign to raise awareness of the sector’s importance.
The #OurWorldWithout campaign has been set up by the Creative Industries Federation, whose members include organisations and individuals working in theatre, music, visual arts, film and design.
It is asking the government for urgent funding for the creative industries to help its businesses and professionals during the pandemic.
According to the federation, with theatres and venues closed and major events and projects cancelled, more than half of people and organisations working in creative fields have seen a 100% drop in income.
One in 7 believe they can only last until the end of this month, according to a recent survey by the body, with half estimated that their reserves will maintain them beyond June.
CIF said it wanted the campaign to celebrate creativity and highlight the importance of culture at this time, arguing: "Imagine a world without it, it would be no place to be."
Among the first organisations to join the campaign include the Southbank Centre and Royal Opera House, which warned of the severe hit of Covid-19 on its and other creative organisations.
Sector bodies including the Incorporated Society of Musicians and One Dance UK have also signed up to the campaign, which is spreading on social media.