Immersive Monopoly show to run in London in 2020
An immersive Monopoly experience is the first show to be announced under a major new partnership between Selladoor Worldwide and games company Hasbro Inc.
The collaboration will see the theatre company and Hasbro adapt more boardgames into live experiences in the future.
While further productions have not yet been confirmed, other boardgames in Hasbro’s portfolio include Cluedo, Risk, Trivial Pursuit, Twister and Operation.
Monopoly will run at a location in London which is yet to be announced in 2020.
The experience will include a 75-minute segment where teams will compete to win tasks in order to move along the board, buy properties, and attempt to win the game.
Features from the game including famous London landmarks, chance, community chest and jail will all be “brought to life” in a space that will also feature cafes, bars and shops.
David Hutchinson, chief executive of Selladoor Worldwide, said: “We’ve been working for over a year with Hasbro on this exciting partnership, developing our concept and vision to bring one of the world’s biggest board game brands to life in this thrilling experiential theatre landscape.
“Trends in our sector are moving in a very exciting direction with demand from a new generation of theatregoers looking to experience live theatre differently, and to be immersed in the world of the narrative in a different way.
“I couldn’t think of a better organisation to partner with in this growing market, than the company who have brought together family and friends for decades to play some of their iconic games.”
Hutchinson added that Selladoor and Hasbro are also keen to roll out the experience internationally.
Selladoor has also appointed a new head of development, Julia Posen, in order to help “[ensure] the commercial success of the partnership”. Posen previously ran the licensing for Walker Books and BBC Worldwide Childrens.
Vice president of location-based entertainment at Hasbro, Matt Proulx, added: “Launching the Monopoly experience in London next year is just the beginning and we’re excited to bring more of our iconic brands to the stage in the future.”
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