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Downloading a press release from a UK theatre PR company’s website recently, I noticed the list of people who could access the publicity material. It included journalists and...

Things are kicking off in Liverpool – in fact, you could say they’ve reached rock bottom. Tabard hears things got a bit heated after...

Live events company Fane Productions has acquired Jo Hutchison International, which provides marketing services for theatre. JHI's client list includes Kenny Wax Ltd and Flying...

Theatre PR David Bloom is leaving Target Live after 19 years to set up his own live entertainment agency, Story House. Bloom, who is deputy...

Theatrical marketing company Dewynters has announced it is opening a second office in continental Europe, with an outpost in Amsterdam. The Amsterdam office has been...

1. #Gethashtagging If you’re in a play and want to help get more bums on seats then you can’t shy away from the power of social...

Headshots. The word that makes (most of) you actors out there sigh and quiver with dread and confusion. And unfortunately, in the times we...

A few months ago, I managed to secure the final professional credit I needed to be eligible for Spotlight membership. With that now in...

There’s a prevalent perception of people who work in publicity and marketing as Machiavellian con-artists – or ditsy airheads – perpetrated by such larger-than-life...
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