Will the West End’s key players follow Liverpool’s lead to win back audiences?
Liverpool Everyman, one of the venues joining forces with other theatres to to encourage audiences back to live performance across the city. Photo: Philip Vile
Historically, the commercial sector has treated the West End as a zero-sum game, but will its key players now start thinking about it as an interconnected ecosystem in which everyone benefits from growth as the industry rebuilds itself? asks Alistair Smith
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