Beware a non-committal attitude to audiences
There’s nothing like the frustration of trying to buy a ticket for a show one has wanted to see for months, only to find all the cheap seats have gone. One feels sure the sheer excess of advertising on various modes of transport, plus the release of tickets to venue members first, are to blame for this blood-boiling effect.
However, Tabard has discovered a scenario that creates even greater rage. Namely, when show posters brazenly announce there are no tickets left. It is a sharp reminder one has missed the boat.
Tabard had been looking forward to picking up some cheap preview tickets to The Commitments, which opened last month at the West End’s Palace Theatre. Imagine the disappointment to see posters announcing all previews had sold out.
The anger grew with the discovery that there was, in fact, still good availability for previews when booking online.
If this is some kind of bizarre attempt to lure more audience members in, it is not working. Are these producers aware of the effect they are having on the average theatregoer? On principle, Tabard has forgone the ticket to the show, and has instead booked an appointment at the doctor for a necessary heart check.
We need your help…
When you subscribe to The Stage, you’re investing in our journalism. And our journalism is invested in supporting theatre and the performing arts.
The Stage is a family business, operated by the same family since we were founded in 1880. We do not receive government funding. We are not owned by a large corporation. Our editorial is not dictated by ticket sales.
We are fully independent, but this means we rely on revenue from readers to survive.
Help us continue to report on great work across the UK, champion new talent and keep up our investigative journalism that holds the powerful to account. Your subscription helps ensure our journalism can continue.