Howard Sherman is a New York based arts administrator and advocate. He is director of the Arts Integrity Initiative at The New School for Performing Arts. Howard is a regular contributor to The Stage. Read his latest column every Friday.
With venues shut, many creatives have turned to video-sharing platform TikTok to showcase their talents. Now, a trend for reimagining musicals on the app is redefining and democratising the form. TikTok creators, including Bridgerton musical duo Barlow and Bear, tell The Stage how they are reaching new audiences