It’s an unwritten rule at the Edinburgh Fringe, that, whatever you do, don’t mention ‘the M word’. No, not that – don’t be so disgusting.
No, M for money. Cold hard cash. Hardly anyone at the fringe is making it, most people have spent all they had (and then some) just getting their show on, and the bank balances of the lucky few that actually had some left after that have been swiftly taken care of by the price of a pint at the Underbelly bar.
Sure, the fringe isn’t about making money – it’s about the exposure! The experience! The excuse not to eat vegetables for a month! – but wouldn’t we all like to know the secret to making a bit of dough.
Well, it turns out that two cousins from Poland and a chin-up bar might have cracked it. Set up outside the Pleasance Dome, the premise is simple: pay £10, hang from the bar for two minutes, and you win £100.
It’s been said the cousins are making about £1,000 a day from fringe-goers’ exaggerated optimism – they claim to see just one or two winners daily – surely making them one of the festival’s more profitable acts.
Most impressive, though, is that the chin-bar challenge is apparently attracting between 120 and 150 paying punters every day. With audiences like that, surely it’s a West End hit in the making?
Someone phone Kenny Wax.