Get our free email newsletter with just one click

Poll: Should theatres copy cinemas to improve audiences’ experience?

Photo: Shutterstock Photo: Shutterstock
by -

Ambassador Theatre Group chief executive Mark Cornell has claimed theatres should look to cinemas to improve the experiences of theatregoers. He said audiences are being made to endure “seats designed like torture instruments, dine on a packet of crisps or a tub of ice cream and often endure temperatures that fluctuate between Siberia and the subcontinent”.

“Yet cinema chains such as the Everyman have reinvented the experience of going to the movies […] They provide a wonderful, enriching experience, which everyone should really enjoy regularly at the theatre,” he added.

This week we’re asking, should theatres copy cinemas to improve audiences’ experience?

We need your help…

When you subscribe to The Stage, you’re investing in our journalism. And our journalism is invested in supporting theatre and the performing arts.

The Stage is a family business, operated by the same family since we were founded in 1880. We do not receive government funding. We are not owned by a large corporation. Our editorial is not dictated by ticket sales.

We are fully independent, but this means we rely on revenue from readers to survive.

Help us continue to report on great work across the UK, champion new talent and keep up our investigative journalism that holds the powerful to account. Your subscription helps ensure our journalism can continue.