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Poll: Should theatres copy cinemas to improve audiences’ experience?

Photo: Shutterstock Photo: Shutterstock
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Ambassador Theatre Group chief executive Mark Cornell has claimed theatres should look to cinemas to improve the experiences of theatregoers. He said audiences are being made to endure “seats designed like torture instruments, dine on a packet of crisps or a tub of ice cream and often endure temperatures that fluctuate between Siberia and the subcontinent”.

“Yet cinema chains such as the Everyman have reinvented the experience of going to the movies […] They provide a wonderful, enriching experience, which everyone should really enjoy regularly at the theatre,” he added.

This week we’re asking, should theatres copy cinemas to improve audiences’ experience?


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