Ticketing site TodayTix has acquired rival company Encore in a move it says will “establish a global ticketing platform” in both London and New York.
TodayTix said the acquisition would expand “TodayTix’s global reach” and will “offer best access to theatregoers from around the world”.
The deal will see the two companies merge, bringing them under the TodayTix brand. It will bring thousands of productions and venues across three continents in one “integrated ticketing company”, it said.
TodayTix co-founder and chief executive Brian Fenty said: “The acquisition of Encore will form an unprecedented ecosystem in which producers and audiences can connect, increasing their insight and heightening the ticket-buying experience, furthering our brand promise of bringing the highest quality of serve to theatre ticketing.”
TodayTix was founded in 2013, and claims to have sold six million tickets to date. Encore Tickets was founded in 2000, and says it has sold more than £1 billion in tickets via its distribution network.
Encore chief executive Joe Steele said the deal, which has been completed for an undisclosed sum, meant the companies were “better placed to deliver valuable audiences for our theatre attractions and live entertainment partners”.