Sebastian Cater has been appointed head of UK Theatre, replacing Cassie Chadderton.
Cater will lead the organisation and also hold the role of workforce development, joining the senior management team at UK Theatre and the Society of London Theatre.
Chadderton announced her departure earlier this year to join World Book Day as its first chief executive.
Cater’s previous roles have included director of marketing and sales at Sadler’s Wells, and head of marketing at media agency Target Live. He also worked at SOLT early in his career.
He joins UK Theatre from mid-January, and said: “I am thrilled to be joining UK Theatre, an organisation that champions many issues I feel passionately about including leadership, diversity, advocacy, digital and workforce development.
“Although we are living in challenging times and there is much to be done, I am confident that by working together we can continue to strengthen and grow the sector for the future. I am really looking forward to working with UK Theatre members to make British theatre the very best it can be.”
UK Theatre president Fiona Allan added that Cater had a “rounded perspective of our industry” through working in both the commercial and subsidised sectors.
“His knowledge of marketing, digital strategy and business intelligence systems is coupled with a passion for workforce development and inclusion, very much in line with UK Theatre’s ongoing strategic priorities. I am looking forward to working closely with him over the coming years,” she said.