Robbie Williams has become a co-owner of Liverpool performing arts school LMA, investing in an expansion plan that will see it open an east London campus next year.
The singer has become the latest figure to back the school, following an announcement last month that former Tesco boss Terry Leahy and investment manager Bill Currie have also become shareholders.
Williams has taken a 20% stake in the business, alongside 10% apiece for Leahy and Currie. Co-founders Simon and Richard Wallace maintain 30% each.
Founded in 2009, LMA runs BA (hons) and BTec courses in acting, musical theatre, film and TV production and music performance.
Last year, a group of its students, the LMA Choir, made it to the live shows of ITV talent competition The X Factor, for which Williams was their mentoring judge.
His new role with the school will focus on driving its international expansion, which includes plans for six new campuses.
The first of these, announced alongside Williams’ involvement, will be in east London and will open in 2020. It is understood the other five are planned to open abroad.
Williams said of the partnership: “I am delighted to now be an official member of the LMA family. As soon as I met them I was so inspired by their passion and drive and wanted to get involved.
“I hope I can help motivate the next generation of pop stars, performers and creatives.”
LMA was founded by brothers Richard and Simon Wallace, who said: “Bringing Robbie on board is a real dream come true for us, as we know how passionate he is about developing young talent and sharing his knowledge, experience, creativity and connections.
“We’re now looking forward to our next chapter as we plan to expand LMA across the country and overseas.”