The producer of Tina – The Tina Turner Musical has revealed pre-show announcements have had to be “tailored” to remind audiences they are not watching a concert.
Producer Tali Pelman said there was “enormous diversity” among audiences who watch the musical, ranging from playgoers who visit the National Theatre to people who are there to “party and sing along”.
“We have to tailor some of our announcements, to say: ‘Don’t worry, you will have the chance to sing and dance at the end, but please allow the drama to unfold’,” she said.
Pelman said audiences had listened, and that the show had “married the diversity of audiences”.
“We want to honour the fans, but also it’s not a concert. It’s a drama,” she said.
Pelman was speaking to The Stage at an event to honour the nominees of this year’s Olivier Awards, for which Tina has been nominated for three, including best new musical.
She described the show as “Netflix on stage”, claiming the musical does not shy away from the abuse suffered by Turner.
“We think audiences are ready for reality on stage, and on a musical stage, that you might not normally see,” she said, adding: “It’s like Netflix on stage – what we digest at home, on our couches. As TV viewers, we watch a lot of shows with tough material in them.”
The Olivier Awards will take place on April 7 at the Royal Albert Hall.