I Can’t Sing! director Sean Foley has claimed the musical would have found an audience and run for longer if it had been produced in the subsidised sector.
Speaking to The Stage for the first time about the show’s closure earlier this year after just two months in the West End at the London Palladium, Foley said he had “absolutely no idea” why the production had not worked.
He described the decision as “phenomenally difficult” for everyone involved, and added: “If they can’t sell enough tickets, it doesn’t matter how good the show is, it comes off. A show like that would never have been generated in the subsidised sector, but if, say, it had been on at the National Theatre, it would have found its audience as it was a really, really entertaining night out.”
Foley also described the moment the cast found out about the closure as “jaw-dropping” for the performers, who had received positive audience feedback and reviews from critics.
“There is no way of understanding that from the point of view of being in that cast,” he said, adding: “They will all have worked on shows not nearly as good that lasted and ran. But it’s showbusiness.”
For a full interview with Foley, see this week’s The Stage or digital edition.