The National Youth Theatre is partnering with social media platform TikTok to offer 120 free auditions for its summer course.
As part of the tie-up, the NYT will also start creating exclusive and original short-form drama for TikTok, beginning next year.
TikTok allows its users to share short-form videos. The NYT’s content will explore themes relating to digital well-being and online safety.
A total of 120 places will be offered for NYT’s nationwide auditions and interviews that take place across the country from November to March 2020.
Both organisations said this was “designed to help young people struggling to find or afford a route into the creative industries”. Auditions usually cost between £39 and £46.
To win one of those free audition places, users aged between 14 and 25 will have to enter TikTok’s hashtag challenge – #NYTfindyourstage – and submit a 15-second video showcasing their talent through storytelling, singing, acting or comedy.
An NYT panel will then select 120 to join the NYT auditions, for a chance to win a place on the summer course next year.
NYT artistic director Paul Roseby said: “I’m looking forward to working with our talent to create platform-native topical new micro dramas for TikTok that will inspire, entertain and educate.
“Given the damaging decline of arts education in schools, providing young people with access to high-quality arts opportunities is more important than ever. Through this new digital partnership, we want to reach beyond those already enjoying the huge benefits of exposure to theatre at an early age and reach talented, creative young people where they’re at, on platforms like TikTok.”
The partnership is part of the TikTok for Good programme, which supports local talent and creativity.