Musical theatre stars Jenna Russell and Caroline Sheen have said the UK is falling behind America in its support of new musicals.
Russell said producers need to “play the long game” with new work, while Sheen urged investors to take more risks.
They were speaking at The Stage Debut Awards 2019, which took place in London on September 15.
Russell said that while there are groups in the UK that nurture new musicals, “we don’t do it like they do in America”.
She told The Stage: “[In America], they play the long game and see writers through for six, seven or eight years to get productions on.
“They put it in a small space, generally, to start it off – Hamilton started in a small Off-Broadway venue – they nurture it carefully and don’t just think: ‘We’re going to bung this in a 1,000-seat theatre and kill it.'”
Russell added: “If there’s anything we can do to enable our British writers to get their work shown in a more sheltered environment before it’s put into a commercial environment, I think that would help.”
Sheen told The Stage: “People need to start putting their money into things that may look like a risk but that will pay off in the end because there is some really exciting talent out there and that needs support.
“Hopefully we can get more exciting shows off the ground and show Broadway that we can do it as well, because I feel we are lagging behind a bit.”