Hope Mill Theatre in Manchester has launched a scheme to offer local young people free trips to see a show at the venue.
It comes as the theatre prepares for the UK premiere of Rodgers and Hammerstein’s Broadway musical Cinderella, which will be the first show to be included in the scheme.
First Curtain encourages customers to purchase an additional ticket, which will be given to children at local primary schools and community groups the venue is working with.
The theatre’s artistic director Joseph Houston said: “At Hope Mill Theatre we are passionate about making theatre accessible and instilling at a young age the magic, escapism and education that live theatre can offer – as well as nurturing theatregoers of the future.
“I recently visited a local primary school and spoke to many children who said that they loved acting and performing at school but had never actually seen a piece of live theatre – many families do not have spare funds to visit the theatre. We believe in the importance of young people feeling that arts are accessible and so wanted to help give some children the chance to have their first theatre experience in a smaller, more intimate setting.”
Cinderella runs at Hope Mill Theatre from May 9 to June 6, 2020 and is directed by Houston. The venue will be holding open auditions for the show in 2020.