A general management company promising to provide a more flexible and cost-effective offering to theatre producers has launched.
It is a joint venture between the Anthology Group – formerly Bob and Co – and Sightline Entertainment, a theatre production and investment business.
The new company, Live General Management, has been created to offer a “personalised and cost-effective” service to producers.
This will comprise all elements of general management, including touring booking and management, recruitment, investor relations, production management and accounting, as well as offering involvement in the creative development stages of a project.
London-based Live said its business model would work by keeping the weekly fee it charges low, but taking a “small post-recoupment royalty” on productions.
Executive director Mark Perry, who is the founder and managing director of Sightline, said: “We recognise that producers are always short of time and desperately need to keep costs down. Our service is deliberately set up to help with both of those things.
“We flex the way we work to either take on direct responsibility for aspects of the production, or fit in seamlessly with the infrastructure the producer has in place. We have a unique business model without fees being structured so that we can take some of the risk with the producer. It’s a bit different but it seems to be working.”
Live GM will be led by Perry and Freddie Ryecart as executive directors, and Tara Finney as managing director. Finney has previously worked as an in-house producer for the Stephen Joseph Theatre, Company of Angels – now Boundless Theatre – and Theatre 503.
Among the company’s first projects are the UK tour of The Entertainer, starring Shane Richie, and the international tour of The Wipers Times.