The Traverse Theatre in Edinburgh is to offer £1 tickets to allow people who would not otherwise access the venue to attend its shows.
Those eligible include under-25s and people receiving job seeker’s allowance, employment support allowance, universal credit or carer’s allowance.
The scheme’s introduction follows a year-long pilot, and £1 seats will be available for the run of all in-house productions and co-productions, as well as the majority of visiting shows.
It has been announced alongside the Traverse’s 2020 season, which includes Kieran Hurley’s Mouthpiece – which the theatre produced at this year’s Edinburgh Festival Fringe – running in February.
Mouthpiece’s Edinburgh dates will be followed by a tour. It will run at Tron Theatre in Glasgow and then at the Adelaide Festival in Australia and Auckland Arts Festival in New Zealand.
The programme also includes the world premiere of Donny’s Brain by Rona Munro, which runs in April, and an extended lunchtime season of A Play, a Pie and a Pint, with eight plays running between March 31 and May 23.
Last month, the Traverse unveiled a new leadership team following the departure of Orla O’Loughlin, who has joined the Guildhall School of Music and Drama.
Gareth Nicholls and Debbie Hannan have been appointed co-artistic directors of the Traverse Theatre Company, while Lesley Anne Rose becomes director of creative development.