Leicester’s Curve is to install an extra 99 seats into its auditorium to cater for demand and drive more income.
The theatre will put the additional seats in over the summer, bringing the total number in its main auditorium from 803 to 902.
Artistic director Nikolai Foster explained that he wanted the subsidised venue to generate as much of its own income as possible.
“We are so grateful for our subsidy and the finance we are afforded from public bodies, but we want to be as self-sufficient as possible,” he said.
It comes after Curve revealed details of Foster’s inaugural season, which will include the venue’s first West End transfer – a production of Breakfast at Tiffany’s starring Pixie Lott, which will play at the Theatre Royal Haymarket next year.
Foster said the new seats would help bring in more money to the venue, and that they would be accommodated by filling current empty spaces in the auditorium and by extending aisles in the upper circle.
“It’s about using the space a little bit more dynamically,” he said.
Outgoing chief executive Fiona Allan added: “In the four years I’ve been here Curve has seen year on year increases in audiences – so much so that we have to increase the size of our theatre so that more people can experience our productions. I will leave in October knowing that Curve now has a reputation as a major regional producing theatre, with an incredibly loyal and supportive audience base, genuine connections with our local community and a strong financial position.”
The venue’s new season also includes A Streetcar Named Desire starring Charlie Brooks and a stage adaptation of Roald Dahl’s The Witches.