Blackpool North Pier Theatre is to be renamed to commemorate variety entertainer Joe Longthorne.
It will be relaunched as the Joe Longthorne MBE Theatre.
The venue, which seats 1,400, will open on May 30. The following day, a gala evening is to be held to celebrate what would have been Longthorne’s 65th birthday.
The performer, who died last year, first appeared on the theatre’s stage in 1987, and was reportedly the first artist ever to receive a standing ovation there.
Blackpool Pier’s manager Martine Hagel said: “Joe loved the North Pier Theatre. He would stay in the dressing rooms for some time after a performance, he just loved it. He treated it like he was on a boat.
“We wanted to do something on the North Pier for his memory. We thought of loads of things we could do but it seemed most apt to rename the theatre.”
“It was his favourite place to play,” she told LancsLive.
A museum displaying Longthorne’s collection of stage memorabilia, his grand piano and awards will also open on the grade II-listed pier, alongside a tea room.
It will be open to the public for free during the summer months.