A monthly music event described by its founder as the “anti-X Factor” and credited for discovering pop acts such as N-Dubz and Eliza Doolittle is to be shown live on the internet.
Milly’s World, which focuses on showcasing up and coming British artists, will be available to view on social networking sites Facebook and MySpace from this month.
The talent event, which features four or five different acts each month, has been running for the last year and is the brainchild of Milly Allen, a former student from Sylvia Young Theatre School.
She explained: “I have always hated The X Factor and what it does, because I think it’s unfair to other artists who have worked hard. They [singers on The X Factor] don’t write their own songs or play their own instruments. I just don’t believe in it. I always knew I would do this, but I didn’t know it would become a big thing.”
Milly’s World will be streamed to the internet via Bambuser, a service which enables content to be streamed live from a mobile phone to the internet.
Allen will record her event as it happens, with the footage becoming available on her own Facebook and MySpace page, where users will be able to interact with her in real time.
They will be able to ask questions about the acts they are watching or share comments about performances.
At the same time, production company Dai4films is to record the events, and produce edited footage for the internet, which fans of the show can access.
Allen, who is 23, said she had initially hoped a television company might broadcast the monthly show, but added: “A lot of people my age would not watch TV because there is not enough for my generation. The internet is much bigger. I don’t think being on TV would make Milly’s World any bigger.”