Andrew Lloyd Webber has rebranded the venue division of his organisation as LW Theatres.
The name change, from Really Useful Theatres, is intended to create a clearer divide between the venue arm and Really Useful Group, which handles Lloyd Webber’s creative output.
The seven London theatres owned by the composer will keep their own titles – the London Palladium, Theatre Royal Drury Lane, the Cambridge Theatre, Her Majesty’s Theatre, the Gillian Lynne Theatre, and the Other Palace – as will the Adelphi Theatre, which is co-owned with the Nederlander Group.
LW Theatres managing Director Rebecca Kane Burton said: “The change will help the theatre company communicate directly and more effectively with a wider public and the business world.”
Lloyd Webber’s Really Useful Theatres Group was formed in July 2012, following the demerger of the theatre management business from Really Useful Group.
Last year, a proposed multimillion-pound refurbishment of Theatre Royal Drury Lane was given the green light by Westminster City Council.
Really Useful Theatres Group, which owns the theatre, said this would “restore the Theatre Royal to its place as the most important venue for musical theatre” in London.
The council, meanwhile, said the revamp heralded a new era for the venue, creating a modern space for performers and audiences.