Agencies Boland and Reeve and Oxford Adams are merging to create a new talent company.
They have joined forces to create Collective Agents, with John Rogerson, one of the founders of the Soundcheck Agency.
Collective Agents will be run by Boland and Reeve managing director Adam Boland, Oxford Adams managing director and founder Simon Mayhew, and Rogerson.
Boland and Reeve and Oxford Adams will merge and cease to exist as individual agencies, while Rogerson is joining the new agency as an individual, independently of the Soundcheck Agency.
Collective Agents will have divisions including musical theatre, actors, creatives, and TV and film.
The agency is partnering with voice over agency Damn Good Voices, 44 West Management in New York and LA as well as Australian agency Ian White Management.
A statement from Collective Agents said: “These are unprecedented times but the entertainment business has got creative and found alternative ways to reach its audience and keep passion for the arts alive.
“We are thrilled to be merging to form Collective Agents and are laser-focused about nurturing talent, creating opportunities and cross promoting wherever possible.
“The foundation of our relationships is trust and we understand that to be a successful artist you need to be surrounded by a supportive and dedicated team.”