Get our free email newsletter with just one click

Groupon to expand theatre ticketing offer with Ingresso partnership

Officers raided four properties as part of an ongoing investigation into secondary ticketing. Photo: Shutterstock Groupon has announced a new partnership with ticketing service Ingresso. Photo: Shutterstock
by -

Online marketplace Groupon has announced a new partnership with ticketing service Ingresso, which will enable it to significantly expand its theatre offering.

Groupon’s theatre involvement is currently limited to discounted tickets, which it will continue to offer, but it said the Ingresso partnership marked a “move away from predominantly discounted inventory to a choice of quality experiences at market-rate pricing”.

Ingresso, a ticketing distribution service, will connect Groupon with the main ticketing systems used across the UK, allowing for previously unavailable features such as interactive seat selection, as well as e-tickets.

It can also enable the sale of packages – for instance, including food and accommodation with ticket sales – however Groupon has said this will be the second phase of the partnership.

Groupon’s head of live for Europe, the Middle East and Africa John Gibson said: “This marks the start of a new and exciting chapter for Groupon and the clients we work with.

“Understanding buyer behaviour is key to creating meaningful interactions, providing a better customer experience and maximising sales on behalf of our clients, which Ingresso will enable.”

Gibson added he is currently in discussion with theatre operators, but was not yet able to confirm which companies and venues will sell tickets through Groupon.

Vice president for business development at Ingresso Mario Bauduin said: “Groupon is known for giving its customers amazing deals in travel, goods and services and entertainment and by leveraging our distribution platform, we are giving them even more entertainment options to choose from.”

The Groupon and Ingresso integration will launch later this year.

Ingresso previously partnered with Amazon for its theatre ticketing service, which ran for nearly three years before closing in February last year.

Amazon expands ticketing service for West End shows

We need your help…

When you subscribe to The Stage, you’re investing in our journalism. And our journalism is invested in supporting theatre and the performing arts.

The Stage is a family business, operated by the same family since we were founded in 1880. We do not receive government funding. We are not owned by a large corporation. Our editorial is not dictated by ticket sales.

We are fully independent, but this means we rely on revenue from readers to survive.

Help us continue to report on great work across the UK, champion new talent and keep up our investigative journalism that holds the powerful to account. Your subscription helps ensure our journalism can continue.