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Details revealed for multimillion-pound immersive theatre venue in London

Immersive survival experience Variant 31 will be first show to take place in Space 18
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Further details have been revealed for a multimillion-pound immersive theatre venue in London’s West End, which will be spread across seven buildings and 200 different rooms.

Located in a former club and office block on Oxford Street, Space 18 will open on April 13 with immersive survival experience Variant 31.

Now the producers behind it – Dalton Dale, producing artistic director of Big Dreamer Productions, and Stephen McGill for McGill Productions – have revealed more plans for the venue.

According to Dale, Space 18 consist of seven buildings, with more than 200 rooms set across 35 floors. It will include five bars and a nightclub and has a maximum capacity of 1,500 audience members.

The project, which costs £2.5 million, will become London’s first purpose-built immersive theatre complex.

Last year, plans for another purpose-built immersive theatre, in Elephant and Castle, fell through, meaning when Space 18 opens in April it will be the first venue created in the capital specifically to stage immersive productions.

Plans for purpose-built immersive theatre space collapse

Space 18 was originally set to encompass 25,000sq ft of space, however Dale told The Stage this has now been upped to 42,000sq ft, with the potential for multiple productions to take place in the venue simultaneously.

Dale said: “I started doing what I call 4D theatre about 15 years ago [in the US], knowing that audiences wanted something more than being sat in a theatre watching a show.

“Two years ago I came [to the UK] specifically with the idea that the London market was primed and ready for a new generation of immersive experiences.”

He added: “As an innovator and an artist, I’m so excited to be opening up a new venue to provide the opportunity for people to innovate and see immersive theatre take flight. It will allow artists to come and create work that’s never been seen before.”

Dale added that he plans for Variant 31 to run in the venue for two to three years before opening up the space for productions by other immersive theatremakers.

Details of auditions for Variant 31 are available on The Stage jobs.

Immersive horror experience Variant 31 to open in London next year

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