- The Stage - https://www.thestage.co.uk -

UK’s ‘first purpose-built immersive theatre space’ unveiled

A new venue dubbed the UK’s first purpose-built “fully flexible performance arts venue” will open in London, offering a home to interactive and immersive theatre shows.

Called the Buzz, the venue is being jointly produced by Limelight Productions and EBP, formally known as Emma Brunjes Productions [1]. EBP is the company behind the immersive theatre production, Alice’s Adventures Underground [2], which previously played in the Vaults at Waterloo.

The Buzz will be based in Mercato Metropolitano, a former paper factory that now houses a food market, bars and a cinema in Elephant and Castle, south London.

Brunjes described finding locations for immersive productions as “always a challenge”.

“Building the first ever purpose-built flexible venue for this fast-growing genre of work and creating a hub for like-minded creatives feels like the obvious next step,” she said.

She added that there was a “need for a permanent immersive creative space in the capital”.

Limelight Productions’ Richard Lewis said the Buzz would be a “welcoming home to practitioners and pioneers”.

Limelight Productions’ credits include the stage productions of Peppa Pig, as well as Ghost Stories [3] in the West End.

The venue is being designed by Adventure in Architecture and will open with an immersive production of Thunderbirds: Beyond the Horizon, based on the original series created by Gerry and Sylvia Anderson [4].

Performances will begin on November 7, with press performances on November 15.