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Southbank Centre stops Daily Mail advertising after ‘homophobic’ column

The Southbank Centre. Photo: National Trust The Southbank Centre. Photo: National Trust
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London’s Southbank Centre has announced it will no longer advertise with the Daily Mail following a controversial column published by the paper.

The arts venue, which is among the four largest recipients of Arts Council England funding in the country, has said it has “no further plans” to advertise with the Daily Mail after it ran a piece in which columnist Richard Littlejohn argued that having two dads is “not normal”.

The article was heavily criticised on social media, with many branding it homophobic.

Now more than 4,000 people have signed a petition on Change.org calling on more of the theatre industry to stop advertising in the Daily Mail.

The petition is addressed to trade body the Society of London Theatre, and the Donmar Warehouse and National Theatre.

It states: “We the theatre community are fed up with the hypocrisy of UK theatres presenting work that speaks up for the underprivileged and underrepresented, while advertising and promoting their work in a newspaper that continuously spouts hate speech against the very same sections of our community.”

The Southbank Centre has not confirmed whether its decision is directly linked to Littlejohn’s column.

A spokeswoman said: “We reach out to audiences through wide-ranging online and offline media titles, across the political spectrum.

“We monitor the environment in which our advertising appears, to ensure the values of a publication are compatible with our own. We have no future plans to advertise within the Daily Mail.”

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