Soho Theatre expands digital output with on-demand video service
Soho Theatre has created an on-demand video service dedicated to streaming its shows by emerging and established comedians.
Soho Theatre On Demand is part of the London venue’s investment in digital content and has been launched as a way of reaching new audiences, and as an investment in the next generation of performers.
While the platform is focused on comedy, it also includes shows that intersect with other areas of Soho’s programme, such as theatre and cabaret.
These include drag queen Panti Bliss’ show High Heels in Low Places.
Other comedians whose shows have already been recorded for the platform include Dane Baptiste, Mae Martin, Nish Kumar, Jessie Cave and Joel Dommett.
Soho Theatre executive director Mark Godfrey said the service is intended to extend the live experience to audiences who may not have the opportunity to visit the venue in person.
“As well as opening Soho’s comedy programme to as many people as possible, it’s also a way of collaborating with the stars of the future to build an invaluable archive of their work, preserving some brilliant early shows for them and their fans, which previously would have been confined to history,” he said.
It has received backing from Nesta’s Arts Impact Fund, and has already established partnerships with Comedy Central – which has screened six of the recorded comedy specials – and Virgin TV, which will make the shows available to its subscribers.
The shows cost £4 each to view and can be accessed on demand through a dedicated site.