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Poll suggests widespread objection to screening adverts in theatres

Adverts in theatres? Most respondents to a survey by The Stage said they were not in favour. Photo: Shutterstock
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Nearly two thirds of respondents to a poll by The Stage said they would object to theatres screening adverts during the interval.

The online survey was held in response to news that English National Opera is seeking permission to project adverts on to its safety curtain.

Of 443 respondents to the poll, which asked: “Would you object to theatres screening adverts during the interval?”, 62% said they would object and 38% said they would not.

ENO is initially planning to use the curtain to show adverts for forthcoming productions, but it is not clear whether this could be widened to include external advertisers in the future.

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