Poll suggests widespread objection to screening adverts in theatres
Nearly two thirds of respondents to a poll by The Stage said they would object to theatres screening adverts during the interval.
The online survey was held in response to news that English National Opera is seeking permission to project adverts on to its safety curtain.
Of 443 respondents to the poll, which asked: “Would you object to theatres screening adverts during the interval?”, 62% said they would object and 38% said they would not.
ENO is initially planning to use the curtain to show adverts for forthcoming productions, but it is not clear whether this could be widened to include external advertisers in the future.
We need your help…
When you subscribe to The Stage, you’re investing in our journalism. And our journalism is invested in supporting theatre and the performing arts.
The Stage is a family business, operated by the same family since we were founded in 1880. We do not receive government funding. We are not owned by a large corporation. Our editorial is not dictated by ticket sales.
We are fully independent, but this means we rely on revenue from readers to survive.
Help us continue to report on great work across the UK, champion new talent and keep up our investigative journalism that holds the powerful to account. Your subscription helps ensure our journalism can continue.