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Plans for purpose-built immersive theatre space collapse

Adventure in Architecture's impression of the Buzz
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Plans for a new venue billed as the UK’s first purpose-built immersive theatre have fallen through a month before it was due to open, and all productions have been cancelled.

The venue, called the Buzz, was due to open in London next month as part of a food market, bar and cinema complex in Elephant and Castle, however all future programming at the space has now been called off with immediate effect.

The Buzz is produced by Limelight Productions and EBP – run by theatre producer Emma Brunjes – and a statement issued on behalf of the venue said the cancellation had occurred due to “unexpected circumstances beyond [their] control”.

The theatre had already postponed its inaugural production, an interactive Thunderbirds show, delaying it until late 2019.

In its place, a “90-minute immersive experience” called The Time Travellers’ Ball had been due to open on November 28, however this and all future shows have now been cancelled.

The Buzz’s directors said: “It is deeply upsetting that our ambition to deliver this bold and exciting addition to London’s creative landscape has been paused by extraneous issues at this time.”

When it was announced in April, Limelight Productions and EBP said they wanted to create a permanent home for interactive and immersive shows, and address the difficulties faced by producers when searching for locations suitable for the “fast-growing genre”.

Ticket holders for The Time Travellers’ Ball will be contacted by their vendor and refunds will be issued, the theatre added.

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