Olivier Awards 2018: TV audience drops to 600,000
ITV’s coverage of the Olivier Awards attracted a slimmed down audience of 600,000 this year, after hitting one million viewers in 2017.
An edited version of the awards show was broadcast directly after the live event, at 10.20pm on ITV1 on April 8.
It attracted an average of 600,000 viewers over the two-hour programme, down 40% on the average of one million people who tuned in last year when the show was moved to a prime-time slot (8pm-10pm) two days after the ceremony.
Despite the overall number falling, viewers for this year’s coverage represented a 6% share of the available audience, up from 5% last year.
Audiences peaked at 1.1 million, a 7% share.
This year’s programme competed against Match of the Day 2 and coverage of the Commonwealth Games on BBC1, as well as golf coverage of the Masters on BBC2.
The ceremony took place at the Royal Albert Hall, with Hamilton proving the biggest winner of the night, taking home seven awards.