Old Vic and PwC renew £10 seat scheme
PwC has renewed its sponsorship of a scheme providing £10 seats for previews at the Old Vic in London.
The deal will see the scheme continue until the end of August, 2019.
The Old Vic and PwC began offering the £10 preview seats in 2015, following Matthew Warchus’ appointment as artistic director. Under the scheme, at least half the auditorium’s seats are priced at £10 for the first five previews of each performance.
It is aimed at “allowing a broader and more diverse range of people to come together to experience the cultural benefits” of theatre.
Since it was launched, the Old Vic said 37,000 people had used the scheme.
Warchus said: “PwC £10 previews have proved enormously popular not only with audiences but also with performers and creative teams. They have without question created a new environment characterised by vibrancy and enthusiasm at the launch of a new production.”
PwC chairman Kevin Ellis said he was a regular theatregoer who wanted to “make sure that everyone has the same opportunity to experience the Old Vic’s productions”.
Preview tickets will be available on productions including A Monster Calls and The Divide.
PwC’s renewal of the scheme follows allegations of inappropriate behaviour made against former artistic director Kevin Spacey that came to light last year.