West End musical Hamilton has increased its top ticket price by 25% to £250.
Premium tickets on Thursday, Friday and Saturday evenings now cost £250 for the latest booking period from July 30 to December 15, compared to £200 previously.
The bottom four tiers of ticket pricing have stayed the same, with the cheapest seats still costing £20. However, the fifth tier of tickets has increased from £89.50 to £100.
Theatre director Alex Packer slammed the move on Twitter, posting: “New Hamilton ticket prices are a tragic sign of the times. Greatest piece of theatre only viewable by the super rich. A corrosive system of greed that will destroy our industry.
“So sad knowing the young people who it could inspire if tickets were anything less than extortionate.”
New Hamilton ticket prices are a tragic sign of the times. Greatest piece of theatre only viewable by the super rich. A corrosive system of greed that will destroy our industry. So sad knowing the young people who it could inspire if tickets were anything less than extortionate
— Alex Packer (@_alexpacker) January 28, 2018 
Others have accused the show of “pricing people out of the arts” and said the move was “absolutely outrageous”.
It’s bad enough that they don’t have an access scheme or offer concessions but now Hamilton London have hiked their ticket prices too? This is how you dissuade people from following the arts. By pricing them out of it. By telling them they’re not welcome.
— Alice (@countvoncrash) January 29, 2018 
#Hamilton  ticket prices being increased in London is absolutely outrageous. £60 to sit in the Gods & £100 for Dress circle & top price is £250?!!! Pure greed. Make theatre accessible. What does @Lin_Manuel  have to say about this????
— Cat 😻 (@CatInHerHat) January 29, 2018 
A spokeswoman for Hamilton said: “The West End production of Hamilton has 240 tickets at £37.50 or less for each performance, including the £10 Daily Lottery tickets.
“Ticket prices were set for the first booking period at the newly restored and expanded Victoria Palace Theatre in 2016, over 18 months ago.”