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Hackney Arts Centre rebrands as Earth ahead of September reopening

The Savoy Cinema is set to be refurbished and reopened as Earth, a shortening of Evolutionary Arts Hackney The Savoy Cinema is set to be refurbished and reopened as Earth, a shortening of Evolutionary Arts Hackney
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The derelict Savoy Cinema in east London, which is being restored as a cultural venue, has been renamed Earth ahead of its opening next month.

The Dalston venue has also revealed plans to build an on-site education hub for young people.

The building, which has been largely unused since the 1990s, has been restored into an arts venue by the same team behind the Village Underground in Shoreditch, London.

It was originally called the Hackney Arts Centre, a work-in-progress name, however the venue will now be known as Earth, a shortening of Evolutionary Arts Hackney.

Evolutionary Arts Hackney has been chosen because “art has the capacity to offer us ideas, progress and change”, the company said, adding that Earth’s programme will span live music, theatre and dance, as well as performance art, talks and debates, comedy, and film.

The centre is made up of two venue spaces, a 750-seat theatre and concert hall, which is a standing venue, as well as a restaurant and social space.

Earth is also crowdfunding to raise £50,000 to transform a 100 sq metre basement space into an education hub called the Community Music Studios, which will be fitted with music technology equipment.

This will be the base of local charity Community Music, as part of a previously announced partnership with the charity, which offers children and young people training in music, arts and other creative disciplines.

Auro Foxcroft, founder of Earth and Village Underground said: “From the random chance discovery of this buried treasure in plain sight to uncovering secret rooms and repeatedly evicting thousands of wily pigeons, it’s been a bizarre ride.

“And in a way that’s going to continue, we’re starting to programme increasingly mixed art forms and genres, artists and perspectives. We want to fill the place with the kind of performances that make you think twice and hopefully leave with that feeling of inspiration, possibility and change.”

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