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Edinburgh Fringe secures £100k from the government to boost performers’ profile

The Royal Mile during the Edinburgh Festival Fringe. Photo: Shutterstock The Royal Mile during the Edinburgh Festival Fringe. Photo: Shutterstock
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The government has given £100,000 to the Edinburgh Festival Fringe to go towards promoting emerging artists on a global stage.

The funding has been announced by new culture secretary Jeremy Wright ahead of the 2018 fringe, which begins this weekend.

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Part of the money will go towards marketing and promoting fringe acts across the UK, and helping extend the lifespan of fringe productions by recruiting dedicated industry professionals to help shows continue nationally and abroad.

It will also support the opening of a year-round space for arts businesses and events in Edinburgh, and will be used to develop digital resources for artists coming to future festivals.

These include creating an information app for artists and visitors, and an improved accreditation and ticket request system, as well as developing the edfringe.com site.

Wright said the government wanted to ensure the fringe “continues to go from strength to strength, helping break new acts here and across the globe”.

“This funding will help the fringe increase its digital capability, making it even easier for visitors to this world-class event to enjoy everything it has to offer,” he said.

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