Theatre consultancy BON Culture to merge with US-based TRG Arts

David Brownlee, director of theatre consultancy firm BON Culture David Brownlee, director of theatre consultancy firm BON Culture
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Arts consultancy firm BON Culture has announced a merger with US-based TRG Arts.

From March, the two companies will come together under the name TRG Arts, with the former BON Culture team forming TRG’s UK and Europe office in London.

The new internationally focused firm will concentrate on increasing the resilience of the wider arts sector.

TRG is a data-driven consulting firm based in Denver, Colorado, which works with arts organisations to become more financially sustainable by introducing pricing and loyalty strategies.

BON Culture has been working with TRG on a number of projects in the UK since its inception in 2015 by David Brownlee following his departure from UK Theatre, where he was executive director.

Brownlee will join the senior leadership team of TRG and become its vice president for the UK and Europe. His former BON Culture director and co-founder, Mari O’Neill, will become TRG’s director of UK operations.

A new post, vice president of client development, will be created for the UK operation. It will be taken up for one year by Lindsay Anderson, who will oversee the establishment of the new TRG UK office and act as lead consultant for clients.

As TRG, BON Culture will continue its support for the National Campaign for the Arts, which relaunched last year with a renewed focus on improving the public funding situation for culture in the UK.

Announcing the merger, Brownlee said it had become apparent during the two companies’ work together that TRG Arts had skills and experience that could be “transformative” for the UK arts sector.

“This coming together is a natural progression from what has been a highly successful partnership, that should better serve the needs of clients in the UK and around Europe, and provide more capacity to satisfy the amazing demand for TRG’s services,” he said.

TRG Arts will formally launch in the UK on March 23 with simultaneous events in London and Colorado.

TRG president and chief executive Jill Robinson added that she was delighted to be working more in the UK’s cultural sector, which she described as having “something very special that should be safeguarded and cherished”.