Shout! The Musical cancelled after two performances
The touring production of Shout! The Musical has been cancelled two days into its run, with producers blaming a lack of investment in the show.
The musical, which starred Sonia, Helena Blackman and Niki Evans, opened at the Churchill Theatre in Bromley on April 13. However, the tour was pulled on April 15. It was due to tour to 18 locations, finishing on August 26.
In a company notice seen by The Stage, producers said the show had “failed to raise the funds required to continue with its run”.
It said the first night was mainly made up of unpaid guests and the second performance was attended by 45 paying patrons.
“Sales are simply not sufficient to support the show and they are indeed showing no increase after box office figures obtained today… Potential investors were in on the opening night, with no luck and other major investors and funders did not [come] through at the last moment,” it said.
The statement added: “As from now there will be no more performances and formal notice is thus given.”
The show is produced by Peter Frosdick, Paul Tyrer and Jamie Clark for Shout Tour 2017.
Frosdick was also behind a production of Great Expectations that was pulled four weeks before it was due to open at Blackpool’s Winter Gardens in December 2016.
A statement sent to The Stage from the producers said investment for the show did not come through at the last minute. This, coupled with sales that fell short of the projected forecasts, meant “the cash-flow situation was not sustainable, and therefore, the show, reluctantly, had to be pulled”.
“[The] producers are devastated by the outcome and terribly sorry for company members who put in such hard and diligent work,” it added.
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