Pantomime producer Qdos Entertainment picked up nine wins at the inaugural Great British Pantomime Awards .
The ceremony, which took place on March 12, was hosted by Christopher Biggins, who was also the winner of the lifetime achievement award.
Qdos’ production of Cinderella at the London Palladium  won four awards, including best leading male for Julian Clary and best director for Michael Harrison , while its production of Dick Whittington at Birmingham Hippodrome  was named pantomime of the year among productions with a capacity of 1,500 or more.
Other winners included Sharon D Clarke  in the best female baddie category for her performance in Sleeping Beauty at London’s Hackney Empire , and Evolution’s production of Dick Whittington at the Marlowe Theatre in Canterbury , which won best pantomime of the year for capacity from 750 to 1,500.
The awards were founded by theatre academic Sam Munday-Webb, who is artistic director of Brackley Youth Theatre in Northamptonshire, and Daniel Dawson. They judged the awards alongside Simon Sladen, senior curator of modern and contemporary performance at the Victoria and Albert Museum, and author and academic Millie Taylor.
In January it was announced that the pantomime division of Ambassador Theatre Group, First Family Entertainment, which won two awards, would be dissolved and the company would form a partnership with market leader Qdos .